U5 BRIEF #1 – Sketchbook Scans

The first brief of Stage 2 BA Graphic Design Design & Interaction by Phil Baines was about Visual Language.
Our task was to chose three different kind of texts (including a poem) around one subject, and represent it through the use of typography only, in a small, intimate format (pagespread) as well as a large, eyecatcher format (busshelter ad).
As main subject, I chose Blue, and based my research around Yves Klein’s Blue, especially out of the book YVES KLEIN by himself, written by Klaus Ottman.

here was my first visual research, in which I wrote out the first texts and tried to analyse them, varying prononciation, next to a lot of thoughts.

Quote from Maurice Merleau-Ponty
Quote from Maurice Merleau-Ponty
Poem by Andre Verdet, May 1962
Poem by Andre Verdet, May 1962
out from "The Selected Poems of Emily Dickinson"
out from “The Selected Poems of Emily Dickinson”
typography sketches
typography sketches
typography sketches
typography sketches

This Brief requires to analyse the texts without representing through images, but only getting the message through through typography, type setting and minimal mediums.
After I had done a few sketches, I felt confided enough to continue to the computer.
Trying to keep it as minimal and simple as possible, I come up with a few drafts.

The difference between the two sizes gets interesting, they get different roles and ways of attracting people’s attention and catching them into reading the texts, while the busshelter advertising is supposed to be flashy and extraordinary, the book version tends to get a lot more welcoming, calm and reassuring.
I decided to keep similar ways of setting the texts for both formats, in order to get to the boundaries and experimenting, instead of only focusing on the sizes separately.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: