The first brief of Stage 2 BA Graphic Design Design & Interaction by Phil Baines was about Visual Language.
Our task was to chose three different kind of texts (including a poem) around one subject, and represent it through the use of typography only, in a small, intimate format (pagespread) as well as a large, eyecatcher format (busshelter ad).
As main subject, I chose Blue, and based my research around Yves Klein’s Blue, especially out of the book YVES KLEIN by himself, written by Klaus Ottman.
here was my first visual research, in which I wrote out the first texts and tried to analyse them, varying prononciation, next to a lot of thoughts.
This Brief requires to analyse the texts without representing through images, but only getting the message through through typography, type setting and minimal mediums.
After I had done a few sketches, I felt confided enough to continue to the computer.
Trying to keep it as minimal and simple as possible, I come up with a few drafts.
The difference between the two sizes gets interesting, they get different roles and ways of attracting people’s attention and catching them into reading the texts, while the busshelter advertising is supposed to be flashy and extraordinary, the book version tends to get a lot more welcoming, calm and reassuring.
I decided to keep similar ways of setting the texts for both formats, in order to get to the boundaries and experimenting, instead of only focusing on the sizes separately.