U5 #1 – Color, The Life of Color!

The third chosen text is a text from Yves Klein published in The Monochrome Adventure.

The paragraph, which is all about colour and how you experience is, is represented in black and white again.
The impact though is translated through the force of typography, in this case Univers ExtraBold, opposed to a Medium version of Univers.
I also decided to accentuate the fact how Yves Klein talks about what he has done, through isolating “I have”, “I do”, every time he describes his actions.

bushelter ad poster
bushelter ad poster

The book version is again very similar to the poster version, which makes it a bit more striking as it is not a setting usual in a book, but mostly used for posters.

book version
book version

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