It’s the day of the final crit. With a brief as big as this one, I am not nearly finished with my project, which is basically a two for the price of one brief.
For the Liberty’s building, I decided to use the separate parts of the façade, which can be divided into vertical parts, and represent them in an abstract way.
division for a separate part, into vertical and horizontal parts, including the 6 floor levels:
translate them onto tracing paper, to use it as a template for the separate front interpretations
Based on this template, I recreate the front of the main entrance, using all of the wooden ornaments, and then concentrating on separate parts, such as only vertical lines, the windows, etc
Overlayed, they create the whole image, but on their own they become abstract and unreadable. This should represent the feeling of being lost you experience when walking through the store. You can’t see the whole, structure while you in it, but as soon as you get out and get the bigger picture, you recognise it.
The initial idea was to then create an accordeon that would overlay the layers and make the building visible.