U5 #2 A – Liberty’s

Liberty’s as Flipbooks

Going back to the 2nd brief (book/building), I have been researching formats and designs of different flipbooks. This made me realise that the format I chose to work on, a vertical one based on the different sections of the building’s front, is not at all adapted to the flipbooks, which are mainly in landscape format. That does sound more logical as it is adapted to humans’ eyes, just like in cinemas. But it also means that I have to change or find another solution for the flipbooks.
There exist vertical flipbook versions, but the image can always only be seen at the edge of the paper, which would mean that half of the building would disappear in the booklet.
But first of all:

What is a flipbook?

According to Wikipedia,

a flip book or flick book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. (…)

Flip books are essentially a primitive form of animation. Like motion pictures, they rely on persistence of vision to create the illusion that continuous motion is being seen rather than a series of discontinuous images being exchanged in succession. Rather than “reading” left to right, a viewer simply stares at the same location of the pictures in the flip book as the pages turn. The book must also be flipped with enough speed for the illusion to work, so the standard way to “read” a flip book is to hold the book with one hand and flip through its pages with the thumb of the other hand. The German word for flip book—Daumenkino, literally “thumb cinema”—reflects this process.

Some examples:

Harry Weetman
Raising Family

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Napa Flip Books

Napa Flip Books

Why do I want to use the format of a flipbook for my book design?

By using this kind of book, I am trying to represent the feeling of walking through the department store and from one counter and department to another, without really knowing where I am in the building exactly while walking through it. It gives the feeling of being lost when just looking at one page, you have to move through the building in order to make yourself a visual map in your head and to know where you are.
Now you could say that one picture/page is enough in a flipbook to understand a bit -even though a moving image gives more information than one single picture, while narrowing down your imagination. But as I am using text that develops and appears through the grids on the pages, you will need to go through the booklets to get an image of the whole.


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