UNIT 7 #4 – Use – Time is of the Essence

Today we had our briefing workshop with Kira Saltner for her Time is of the Essence Brief.

What is Time/ Notion of Time?

Our goal is to design a calendar that caters for the user,
a calendar that can be practical or impractical, for organisation, it is over time, serious or fun, a calendar that isn’t based on our society’s view of time, but designed for the user.

The essence of time gets categorised immediately if talking about it in the form of the calendar. But a calendar doesn’t necessarily have to be based on a year-month-week, day-system, yet it is the most common image a calendar gets associated with.

What interested me about this brief was the change of view from normal calendars, how we know them, and it also made me think about Wim Crowel’s calendars in which he used his grids as bases for the typography as well as the months and days.

Analysis of Time and Calendar (based on Edward DeBono Idea Generation Sheets that we got during the briefing):

Worksheet 1

Worksheet 1

After having written down our views of calendar/time, we looked at definitions of time, then at how a year, a month a week or a day could look like:

My main representation seemed to be the form of an infinite circle, time systems that repeat themselves over and over again, based on seasons, times, days, and which are not going to change very soon. There are 12 months in a year, 31/30/28 days in a month, 7 days in a week, 24h in a day etc. The circle is going around non-stop, yet it can only turn in one direction, and not in the other. Another way to represent a year, months, weeks then also seemed to be in a linear form, with parallel lines that never meet each other. I then also started to look at seasons, sunlight hours, things other than minutes to define time. It interested me to research further about different seasons at the same time in different places on the earth (Australia-Summer, Europe-Winter) as well as different time zones and how each person’s day works accordingly to the time zone they live in, yet can still differ according to personal needs and habits.

Then: looking at images of time, such as waste of time, a moment, an event, time passing.


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