U10 #1 – Evolution

The subject of the Luxembourgish language and it’s necessity as a spoken and taught official language is currently a very hot topic in Luxembourg, so there are a lot of articles appearing out of nowhere with different opinions and discussions.
I have been continuing to push the branding brief for Luxembourg/the Luxembourgish language, but I am still stuck for now, as I haven’t been able to find a solution to combine the three languages together in an easily readable way that relates to 7 to 77 year–old–people inside and outside Luxembourg, foreigners and residents, digital as well as print (yet). I also haven’t found the right typeface yet so I’m keeping Akkurat Pro as a placeholder for now, until I find a less German typeface.

Here are the directions that I have been working towards for now:

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I want to somehow be able to show the transitions between the three languages to show the origins of Luxembourgish and help understand the history behind it as well as the language itself, while integrating the other official languages. Furthermore it would also be nice to include a way to ‘promote’ Luxembourg through it’s language to foreigners that don’t know much about Luxembourg by creating an awareness campaign with appropriate communication.


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