Unit 5

In order to clear up my work in progress with student projects and make space for the latest post-university projects (aka after assessment!) I am cleaning up the categories, but here are the CSM-specific categories just in case of need:
(and don’t forget to scroll down if you want to read through the development of a project from start to finish!)

Projects done around CSM

Year Two at Central Saint Martins (2012-2013):
Unit 5
Visual Language: International Klein Blue
Liberty’s Department Store into Flipbooks, a building translated into a book
Yves Klein by himself, a book translated into a building
Blast/Bless: Postcards from London, Luxembourg and Paris

Unit 6 – The Bigger Picture

Unit 7
Time is of the Essence: Student Organiser
What if Music Could Be Seen: Musical Perception
Pop Up Shop: &London Notebooks

Context / Dissertation
Unit 8-9

Year Three at Central Saint Martins (2013-2014):
Unit 10
Home Town: Luxembourg(ish)
The Value of an Image
A Do Something But Not Anything Manifesto
Public/Personal Space

TSI (Typography Special Interest Group)

Final Year Digital


Events & Exhibitions

Competitions & Collaborations & Live Briefs
Barnard & Westwood
Font Aid IV

An Illustration Workshop
An Internship at the Imprimerie du Marais
Art Auction 2013 Catalogue
D&AD British Council
D&AD Monotype



Finished Mockup

Mockup Building

Mockup Building

I did a cross-section of the building as a mockup to visualise my concept in a 3D format.


The floor is divided into three parts (outside: notes, middle: main part, center: stairs) and are based on the books grids. Between the parts there is nothing, it is the void. The floors are transparent, but the more floors or levels you have above or under you, the bluer they get. The three floors are actually always three whole parts, going up or down like a spiral, meaning there is no edge until you reach the 12th floor (the endlessness over the horizon). This is also why the building is a sphere: there are no edges or obstacles to interrupt the view in the observatory, not even the floors, and there are no concreter walls. The sphere protecting the inside is transparent.

You can read more about the whole projet in the category Brief 2 -Book into a Building.

Change of plans

As I said, I have to change the form of the books again as the flipbook would interfere with the format I set for my grids. So I am going to simplify the book by making it a book which first purpouse is not to be flipped. Instead it is going to include the illustrations/grids with a text set accordingly to each specific grid/illustration. But instead of the letters trying to illustrate the grids as they would have done in the flipbooks, the grid won’t necessarily be visible anymore by only looking at the text.
Using a selection of illustrations from the façade, the booklet should be divided into the different floors, using what is sold on the different floors as content, without clearly saying what it is that is sold there. It could be like an orientation guide for the building. However, for the moment I am not going to put a table of contents or page numbering to repeat the lack of orientation, and since they seem to move their shops around in the building as well. (even though it seems logical to change the Christmas Shop to only Arts & Crafts and Furniture).

January's Store Map

January’s Store Map

But, as I am analysing the different forms of the front, I realise that, even if they slightly differ in width, different windows and suppors, the main structure is always the same, such as the different levels and the vertical lines that repeat each other continuously through the façade.Photo735

3hile I am again looking at the differences that are between the different parts of the building, analysing the details and searching for differences, I think back to the beginning of the brief and to the question:

How do you translate the building into a book?

and I realise that there doesn’t necessarily need to be text in a book, or booklets. Or flipbooks. Instead of the text, I could use the image itself to construct itself throughout the flipbook, showing the similarities and differences between the parts.
Now, could that solve my problem, or am I just too attached to my idea of a series of little flipbooks?